Name: Chinese Seal, Dancing Beijing
Artist: A design team of 20, from the Art Research Centre for the Olympic Games, at the China Central Academy of Fine Arts.
Medium: Vector Art.
Date: 24/8/2008
Description: The logo for the 2008 Beijing Olympics is made up of a bright bold, block of colour, with a simple knockout graphic over the top. It's simplistic and modern, yet its referencing a more historical time period as the graphic was derived from ancient Chinese letter forms.
Elements & Principles
Line, shape, colour, letter form, texture. The line work in this design looks as if its almost calligraphic, with slight texture to it. The shapes are irregular, and the colour is striking and bold.
Art Style/Philosophy/Ism
The art movement that is most relevant to this design would be Art Nouveau. The lines in this design are organic, like that of Art Nouveau.
Concept/Theme
The theme behind the design is Chinese Seal, Dancing Beijing. It's a positive, modern approach at an ancient calligraphic style.
Personal Thoughts
This logo was a lot stronger, than others that had came before it. The type is well integrated into the design. The colour choices are simple, and compliment each other. The overall design is effective to what it was trying to accomplish, and the style is relevant to the event that its advertising.
St Kilda Football Team - Logo Application - Football Jersey.
Artist: Unknown
Medium: More recent editions of the logo are vector art.
Date: 1977
Description: The St. Kilda Football has a strong use of bold colours, that equally contrast one another. Over the years changes have been made to the design, but none that are significant, and the style has always been very similar. The logo shares the same colour attributes as the material it's applied to. The shapes used in the logo are simplistic, with a light outline bordering the imagery.
Elements & Principles
The elements and principles displayed in this design, are balance, colour, shape, and rhythm. Where these have been displayed are as following; Balance in the structure of the design, as it is evenly mirrored. Colour and shape are very prominent in the design, with the strong choices that have been made. Rhythm is incorporated with the curvaceous scroll, that suggests movement.
Art Style/Philosophy/Ism
The most relative art movements with this logo would be post modernism, because of its use of bold, contrasting colours. And Cubism, because of its use of geometric shapes.
Concept/Theme
The words written across the scroll read: Strength Through Loyalty, which is the teams motto. This has been represented in the logo by choosing a symbol of strength, - a shield.
The scroll in the design is definitely a motif.
Personal Thoughts
I think the logo is rather average and there definitely is some adjustments that could be made to make the overall composition stronger and more effective. The shapes could be modernised, and more contemporary.
Bibliography
http://en.beijing2008.cn/spirit/beijing2008/graphic/n214070081.shtml
http://en.beijing2008.cn/57/71/article211987157.shtml
http://en.beijing2008.cn/news/official/preparation/n214510154.shtml
http://en.wikipedia.org/wiki/St_Kilda_Football_Club#Logo
http://www.bigfooty.com/forum/showthread.php?p=17482469
http://www.vangoghgallery.com/influences/post-impressionists.html
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