Native American Motifs

Atlanta Braves - American Baseball Team

sourced from http://content.sportslogos.net/logos/

The Atlanta braves have had a various amount of logo changes throughout the years, but to the right is the most current logo, that's displayed on their official website. 
To see a gallery of their past logos click here!

– Critical Description – 
Compared to other logos that have come before this one, its not awfully strong and sticking with a previous one would overall been more effective in my opinion.


The cursive type that has been chosen, is a motif in itself as typefaces with many similarities are used for other basketball teams logos; Milwaukee Brewers, Bay Bears, The Yankees, Orials, Cardinals, etc. The list goes on, it has a very distinct look that is often referred straight to baseball.


The teams colours have never changed, but the way chosen in displaying them has. In previous years the type has been reversed out to white, with a navy blue outline, and a red background. I feel this is more visually pleasing than the red text, with the navy outline. The contrast is quite strong, and even hurts your eyes a little bit.
The original logo featured an illustration of an Indian Head, named Chief Noc-A-Homa, to reference the Native American theme behind the name "Atlanta Braves", it also featured a tomahawk - which is an axe used by Native Americans. This logo was sought to be too controversial, so the Chief Noc-A-Homa was removed, but the Tomahawk still remains. 


I think the original illustration was much more visually interesting than just the tomahawk and the name of the league, but I can definitely see how it was offensive and it had to be removed. Personally if I were to make any changes to this current logo it would be to the composition and the way the colours have been displayed. For example if the text was on less of a slant, and the tomahawk underlined the word "Braves".

Bibliography

http://sportslogos.net/search_results.php?q=atlanta%20braves&p=1

http://www.logoreviews.org/atlanta-braves-logo

http://en.wikipedia.org/wiki/Tomahawk